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Macmillan dictionary of marketing & advertising /

Macmillan dictionary of marketing & advertising / edited by Michael J. Baker - 3rd edition - Houndmills, Basingstoke, Hampshire : Macmillan Business, 1998. - 293 p. : ill. ; 25 cm.

ISBN: 0333715667

Subjects--Topical Terms:
Marketing--Dictionaries.
Advertising--Dictionaries.

LC Class. No.: REF HF5415 / .B273 1998

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