Macmillan dictionary of marketing & advertising / (Record no. 15920)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823mam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2151503 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160909152132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860404s1998 enka d 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333715667 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)39800167 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm39800167 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)2151503 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NNC |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | REF HF5415 |
| Item number | .B273 1998 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .B273 1998 |
| 245 00 - TITLE STATEMENT | |
| Title | Macmillan dictionary of marketing & advertising / |
| Statement of responsibility, etc | edited by Michael J. Baker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Houndmills, Basingstoke, Hampshire : |
| Name of publisher, distributor, etc | Macmillan Business, |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 293 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Dictionaries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Dictionaries. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J., |
| Dates associated with a name | 1935- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library ground floor | 09/09/2016 | India | 5000.00 | 7432/05 | 7432/05 | REF HF5415 .B273 1998 | KCA004980 | 09/09/2016 | 5000.00 | 09/09/2016 | Reference |