International marketing /
Ghauri, Pervez N.
International marketing / Pervez N. Ghauri, Philip R. Cateora, - 4th ed. - London : McGraw-Hill Publishing Company, c2014. - xxvii, 635 p. : col. ill., ; 26 cm.
Includes indexes.
9780077148157
International business enterprises.
HF1009.5 / .C35 2014
658.8/4
International marketing / Pervez N. Ghauri, Philip R. Cateora, - 4th ed. - London : McGraw-Hill Publishing Company, c2014. - xxvii, 635 p. : col. ill., ; 26 cm.
Includes indexes.
9780077148157
International business enterprises.
HF1009.5 / .C35 2014
658.8/4