The KCAU Library

International marketing / (Record no. 16270)

MARC details
000 -LEADER
fixed length control field 00902nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170621125522.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031015s2005 mauab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077148157
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1009.5
Item number .C35 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ghauri, Pervez N.
9 (RLIN) 4563
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Pervez N. Ghauri, Philip R. Cateora,
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc McGraw-Hill Publishing Company,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 635 p. :
Other physical details col. ill., ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
9 (RLIN) 1250
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cateora, Pervez N.
9 (RLIN) 4564
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library 21/06/2017 Regent book supplies 2000.00 604/17 604/17   HF1009.5 .C35 2014 KIT17060579 21/06/2017 2000.00 21/06/2017 Main Short
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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