Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane. 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed. - Boston . : Pearson, ; c2013. - xxviii, 562 p. : col. ill. ; 29 cm
Includes bibliographical references and index.
0273779419 9780273779414
HD69 / .B7 K45 2013
658.8/27
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed. - Boston . : Pearson, ; c2013. - xxviii, 562 p. : col. ill. ; 29 cm
Includes bibliographical references and index.
0273779419 9780273779414
HD69 / .B7 K45 2013
658.8/27