Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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Material type: Text

TextPublication details: Boston . : Pearson, ; c2013.Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Short	KCA Kitengela Campus Library	Non-fiction	HD69 .B7 K45 2013 (Browse shelf(Opens below))	884/19	Available		KIT19020075

Includes bibliographical references and index.

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