Service Marketing Integrating Customer Focus Across the Firm
Zeithaml, Valarie A
Service Marketing Integrating Customer Focus Across the Firm Valerie Zeithmal - Penn Plaza Newyork Mc Graw Hill 2018 - 513p:ill. ; 25 cm
Includes bibliographic references (pages 498-514)index
9781260083521
Service industry,Marketing,Customer service,Marketing
HD9980.5 / Z45 2013
Service Marketing Integrating Customer Focus Across the Firm Valerie Zeithmal - Penn Plaza Newyork Mc Graw Hill 2018 - 513p:ill. ; 25 cm
Includes bibliographic references (pages 498-514)index
9781260083521
Service industry,Marketing,Customer service,Marketing
HD9980.5 / Z45 2013