Service Marketing (Record no. 17943)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00694nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220922140354.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220922b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260083521 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | Z45 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A |
| 9 (RLIN) | 2016 |
| 245 ## - TITLE STATEMENT | |
| Title | Service Marketing |
| Remainder of title | Integrating Customer Focus Across the Firm |
| Statement of responsibility, etc | Valerie Zeithmal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Penn Plaza Newyork |
| Name of publisher, distributor, etc | Mc Graw Hill |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 513p:ill. ; 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographic references (pages 498-514)index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industry,Marketing,Customer service,Marketing |
| 711 ## - ADDED ENTRY--MEETING NAME | |
| Relator code | Britney, Mary Jo/Gremler Dwayne D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Main Long |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 22/09/2022 | Corporate Campus | 7182.00 | 093/22 | 093/22 | 1 | HD9980.5 Z45 2018 | ICAD22090219 | 07/02/2023 | 24/01/2023 | 7182.00 | 22/09/2022 | Main Long |