The KCAU Library

Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed. - Boston : Pearson education ltd, c2013. - 636 p. : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references and indexes.

9780273779827 0273779826

2008048626


Marketing.

HF5415. / .K636 2013.

658.8
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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