The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
Silverman, George.
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman. - New York : AMACOM, 2001. - xii, 258 p. ; 23 cm.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Word-of-mouth advertising.
Marketing.
Electronic books.
HF5827.95 / .R67 2001
658.8
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman. - New York : AMACOM, 2001. - xii, 258 p. ; 23 cm.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Word-of-mouth advertising.
Marketing.
Electronic books.
HF5827.95 / .R67 2001
658.8