The KCAU Library

The secrets of word-of-mouth marketing : (Record no. 3708)

MARC details
000 -LEADER
fixed length control field 01141nam a22003134a 4500
001 - CONTROL NUMBER
control field ebr10044974
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230714164202.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 001130s2001 nyu s 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 00067635
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0814470726 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)647271805
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency KE-NaKCAU
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5827.95
Item number .R67 2001
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Silverman, George.
9 (RLIN) 4297
245 14 - TITLE STATEMENT
Title The secrets of word-of-mouth marketing :
Remainder of title how to trigger exponential sales through runaway word of mouth /
Statement of responsibility, etc by George Silverman.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc AMACOM,
Date of publication, distribution, etc 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 258 p. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2009.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Word-of-mouth advertising.
9 (RLIN) 4298
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
9 (RLIN) 323
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/kcau-ebooks/detail.action?docID=3338788">https://ebookcentral.proquest.com/lib/kcau-ebooks/detail.action?docID=3338788</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date checked out
    Library of Congress Classification     Non-fiction KCA Kisumu Campus KCA Kisumu Campus   18/09/2012   2000.00 3265/10 3265/10 2 HF5827.95 .R67 2001 Z00038900 19/02/2014 2000.00 18/09/2012 Main Short 06/02/2014
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 04/09/2012 India 2000.00 20969/10 20969/10   HF5827.95 .R67 2001 Z00039980 04/09/2012 2000.00 04/09/2012 Main Long  
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 13/09/2012 India 2000.00 21827/10 21827/10   HF5827.95 .R67 2001 Z00041435 13/09/2012 2000.00 13/09/2012 Main Long  
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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