Advertising management /
Batra, Rajeev
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5h ed. - New Delhi : Prentice Hall, c1996 - xiii, 754 p. : ill. ; 23 cm.
Includes bibliographical references and index.
8120312198
Advertising marketing.
HF5823 / .A13 1996
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5h ed. - New Delhi : Prentice Hall, c1996 - xiii, 754 p. : ill. ; 23 cm.
Includes bibliographical references and index.
8120312198
Advertising marketing.
HF5823 / .A13 1996