Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

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Material type: Text

TextPublication details: New Delhi : Prentice Hall, c1996Edition: 5h edDescription: xiii, 754 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
Main Short	KCA Kisumu Campus	Non-fiction	HF5823 .B3 1997 (Browse shelf(Opens below))	1094/05	Available	Z00033048
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5823 .A13 1996 (Browse shelf(Opens below))	1306/99	Available	KCA000646
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5823 .A13 1996 (Browse shelf(Opens below))	1308/99	Available	KCA000648

Includes bibliographical references and index.

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