The KCAU Library

International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - Boston : McGraw-Hill/Irwin, c2002. - xxv, 694 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

0072398841 0071123121

2003064164


Export marketing.
International business enterprises.

HF1416 / .C375 2002

658.8/4
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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