The KCAU Library

International marketing / (Record no. 5098)

MARC details
000 -LEADER
fixed length control field 01095cam a22003254a 4500
001 - CONTROL NUMBER
control field 13373796
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20121011123825.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031015s2005 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003064164
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072398841
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071123121
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .C375 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 4563
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 694 p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 2319
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
9 (RLIN) 2047
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
9 (RLIN) 1250
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 4564
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Shelving location Total Renewals
    Library of Congress Classification     Non-fiction Town Campus Library Town Campus Library 11/10/2012 India 2000.00 19249/10 19249/10 2 HF1416 .C375 2002 Z00036731 21/06/2018 21/06/2018 2000.00 11/10/2012 Main Long    
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library 19/11/2013 India 2000.00 19233/10 19233/10   HF1416 .C375 2002 Z00036848 19/11/2013   2000.00 19/11/2013 Main Long    
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library 19/11/2013 India 2000.00 19451/10 19451/10 2 HF1416 .C375 2002 Z00036884 01/12/2018 29/11/2018 2000.00 19/11/2013 Main Long    
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 19/11/2013 India 2000.00 11647/07 11647/07 1 HF1416 .C375 2002 Z00003521 15/07/2015 08/07/2015 2000.00 19/11/2013 Main Long This item is located on the library first floor  
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 19/11/2013 India 2000.00 17792/10 17792/10 2 HF1416 .C375 2002 Z00035376 04/11/2019 30/10/2019 2000.00 19/11/2013 Main Long This item is located on the library first floor 1
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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