Marketing management /
Czinkota, Michael R.
Marketing management / Michael Czinkota, Masaaki Kotabe. - 2nd ed. - Australia : South Western Cengage Learning c2001. - xxv, 598 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9788131501177
2004113226
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .C95 1998
658.8
Marketing management / Michael Czinkota, Masaaki Kotabe. - 2nd ed. - Australia : South Western Cengage Learning c2001. - xxv, 598 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9788131501177
2004113226
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .C95 1998
658.8