The KCAU Library

Marketing management / (Record no. 5802)

MARC details
000 -LEADER
fixed length control field 00983cam a22003014a 4500
001 - CONTROL NUMBER
control field 13712571
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20121025161940.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040908s2005 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004113226
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131501177
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .C95 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota, Michael R.
9 (RLIN) 4235
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Michael Czinkota, Masaaki Kotabe.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc South Western Cengage Learning
Date of publication, distribution, etc c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 598 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 8752
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 8753
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotabe, Masaaki.
9 (RLIN) 4571
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 25/10/2012 India 2000.00 21436/10 21436/01 2 HF5415.13 .C95 1998 Z00040807 14/06/2014 08/06/2014 2000.00 25/10/2012 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 13/06/2013 India 2000.00 21009/10 21009/10 1 HF5415.13 .C95 1998 Z00040323 29/10/2015 06/10/2015 2000.00 13/06/2013 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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