Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, N.J : Prentice Hall, c1999. - xxxv, 763, [61] p. : ill. ; 26 cm.
Includes bibliographical references (p. N1-N34) and index.
0130830445
98038880
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 1999
658.8/3
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, N.J : Prentice Hall, c1999. - xxxv, 763, [61] p. : ill. ; 26 cm.
Includes bibliographical references (p. N1-N34) and index.
0130830445
98038880
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 1999
658.8/3