Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, N.J : Prentice Hall, c1999.Edition: 3rd edDescription: xxxv, 763, [61] p. : ill. ; 26 cmISBN: - 0130830445
 
- 658.8/3 21
 
- HF5415.2 .M29 1999
 
                        
                        
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                    Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.2 .M29 1999 (Browse shelf(Opens below)) | 24201/11 | Available | Z00049238 | 
Includes bibliographical references (p. N1-N34) and index.
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