Customer-focused marketing :
Chaston, Ian.
Customer-focused marketing : actions for delivering greater internal and external customer satisfaction / Ian Chaston. - London : McGraw-Hill, c1993. - xi, 222 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0077075986 0077076559
92026506
Marketing--Management.
Consumer satisfaction.
HF5415.13 / .C5117 1993
658.8/12
Customer-focused marketing : actions for delivering greater internal and external customer satisfaction / Ian Chaston. - London : McGraw-Hill, c1993. - xi, 222 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0077075986 0077076559
92026506
Marketing--Management.
Consumer satisfaction.
HF5415.13 / .C5117 1993
658.8/12