The definitive guide to marketing planning :
Hatton, Angela.
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton. - London : Financial Times Prentice-Hall, 2000. - x, 262 p. : 25 cm.
Includes index.
0273649329
GBA0-32467
Business planning.
Marketing--Planning.
HF 5415 / .H373 2000
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton. - London : Financial Times Prentice-Hall, 2000. - x, 262 p. : 25 cm.
Includes index.
0273649329
GBA0-32467
Business planning.
Marketing--Planning.
HF 5415 / .H373 2000