The KCAU Library

The definitive guide to marketing planning : (Record no. 7665)

MARC details
000 -LEADER
fixed length control field 00795mam a2200253 a 4500
001 - CONTROL NUMBER
control field 2603253
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130605152806.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000508r20001996enk 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA0-32467
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273649329
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm44015220
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency KE-NaKCAU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .H373 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hatton, Angela.
9 (RLIN) 11859
245 14 - TITLE STATEMENT
Title The definitive guide to marketing planning :
Remainder of title the fast track to intelligent marketing planning and implementation for executives /
Statement of responsibility, etc Angela Hatton.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Financial Times Prentice-Hall,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent x, 262 p. :
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning.
9 (RLIN) 79
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
9 (RLIN) 11860
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 03/06/2013 India 2000.00 13495/08 13495/08   HF5415 .H373 2000 Z00006858 03/06/2013 2000.00 03/06/2013 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 03/06/2013 India 2000.00 13494/08 13494/08   HF5415 .H373 2000 Z00006859 17/11/2013 2000.00 03/06/2013 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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