How Asia advertises :
Aitchison, Jim.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison. - Singapore : J. Wiley & Sons, 2002. - xviii, 411 p. : ill. ; 26 cm.
Includes index.
0470820551
2002514302
Advertising--Asia.
Advertising--Pacific Area.
Communication in marketing--Asia.
Communication in marketing--Pacific Area.
Advertising campaigns.
Brand name products--Management.
HF5813.A74 / A39 2002
659.1/095
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison. - Singapore : J. Wiley & Sons, 2002. - xviii, 411 p. : ill. ; 26 cm.
Includes index.
0470820551
2002514302
Advertising--Asia.
Advertising--Pacific Area.
Communication in marketing--Asia.
Communication in marketing--Pacific Area.
Advertising campaigns.
Brand name products--Management.
HF5813.A74 / A39 2002
659.1/095