How Asia advertises : (Record no. 7987)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01191cam a22003494a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12958707 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130628161724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021004s2002 si ac 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002514302 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470820551 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm50191103 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | HUA |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | IXA |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5813.A74 |
| Item number | A39 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/095 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aitchison, Jim. |
| 9 (RLIN) | 12344 |
| 245 10 - TITLE STATEMENT | |
| Title | How Asia advertises : |
| Remainder of title | the most successful campaigns in Asia-Pacific and the marketing strategies behind them / |
| Statement of responsibility, etc | Jim Aitchison. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore : |
| Name of publisher, distributor, etc | J. Wiley & Sons, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 411 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | Asia. |
| 9 (RLIN) | 12345 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | Pacific Area. |
| 9 (RLIN) | 12346 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| Geographic subdivision | Asia. |
| 9 (RLIN) | 12347 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| Geographic subdivision | Pacific Area. |
| 9 (RLIN) | 12348 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising campaigns. |
| 9 (RLIN) | 12349 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 12350 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | pccadap |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 25/06/2013 | India | 2000.00 | 7416/05 | 7416/05 | HF5813.A74 A39 2002 | KCA003930 | 25/06/2013 | 2000.00 | 25/06/2013 | Books |