The marketing plan :
Luther, William M.
The marketing plan : how to prepare and implement it / William M. Luther. - New York : AMACOM, c1992. - xiii, 209p. : ill. ; 23 cm.
Includes index.
0814478050
Marketing.
HF5415 / .L83 1992
The marketing plan : how to prepare and implement it / William M. Luther. - New York : AMACOM, c1992. - xiii, 209p. : ill. ; 23 cm.
Includes index.
0814478050
Marketing.
HF5415 / .L83 1992