The KCAU Library

The marketing plan : (Record no. 8597)

MARC details
000 -LEADER
fixed length control field 00789cam a22002414a 4500
001 - CONTROL NUMBER
control field 12373771
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130816123146.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010409s2001 nyua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814478050
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L83 1992
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Luther, William M.
9 (RLIN) 4714
245 14 - TITLE STATEMENT
Title The marketing plan :
Remainder of title how to prepare and implement it /
Statement of responsibility, etc William M. Luther.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc AMACOM,
Date of publication, distribution, etc c1992.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 209p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 16/08/2013 India 2000.00 7748/05 7748/05 1 HF5415 .L83 1992 KCA008291 06/12/2016 17/10/2016 2000.00 16/08/2013 Books
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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