MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01616cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15831936 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140320121852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090511s2009 ii a bs 100 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009346411 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788174467201 |
| 025 ## - OVERSEAS ACQUISITION NUMBER |
|---|
| Overseas acquisition number |
I-E-2009-346411; 80-90; 89-13 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn332257101 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)332257101 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
Library of Congress -- New Delhi Overseas Office |
| Terms of availability |
Rs400.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DKAGE |
| Language of cataloging |
eng |
| Transcribing agency |
KE-NaKCAU |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| -- |
lcode |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.V45 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.10954 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing to rural consumers : |
| Remainder of title |
understanding and tapping the rural market potential / |
| Statement of responsibility, etc |
edited by Sanal Kumar Velayudhan, Guda Sridhar. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Excel Books, |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 365 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes statistical tables. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Farm produce |
| Geographic subdivision |
India |
| General subdivision |
Marketing |
| Form subdivision |
Congresses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Farmers as consumers |
| Geographic subdivision |
India |
| Form subdivision |
Congresses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Rural development |
| Geographic subdivision |
India |
| Form subdivision |
Congresses. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Velayudhan, Sanal Kumar, |
| Dates associated with a name |
1955- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sridhar, Guda. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Indian Institute of Management, Khozhikode. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |