Principles of marketing / (Record no. 13746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00702nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160902114123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140903b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273779826 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779827 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415. |
| Item number | .K636 2013. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 2229 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| Remainder of edition statement | horizon edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson Education Limited, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 136 p . : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 9 (RLIN) | 2230 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Shelving location | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 317/14 | 317/14 | 35 | 2 | HF5415. .K636 2013. | kit14030435 | 05/05/2022 | 20/04/2022 | 1765.00 | 15/03/2014 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 318/14 | 318/14 | 30 | 4 | HF5415. .K636 2013. | kit14030436 | 14/08/2021 | 11/05/2021 | 1765.00 | 15/03/2014 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 316/14 | 316/14 | 31 | 2 | HF5415. .K636 2013. | kit14030437 | 03/08/2023 | 21/07/2023 | 1765.00 | 15/03/2014 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 319/14 | 319/14 | 33 | 6 | HF5415. .K636 2013. | KIT14030438 | 31/01/2024 | 22/01/2024 | 1765.00 | 15/03/2014 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 315/14 | 315/14 | 20 | 10 | HF5415. .K636 2013. | KIT14030441 | 26/07/2022 | 24/06/2022 | 1765.00 | 15/03/2014 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 26/08/2016 | Text Book Centre | 1940.00 | 28750/16 | 28750/16 | 29 | 8 | HF5415. .K636 2013. | MOOL16081133 | 10/03/2021 | 26/02/2021 | 1940.00 | 26/08/2016 | Main Long | This item is located on the library first floor | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 26/08/2016 | Text Book Centre | 1940.00 | 28749/16 | 28749/16 | 25 | 6 | HF5415.K636 2013. | MOOL16081134 | 17/07/2019 | 17/07/2019 | 1940.00 | 26/08/2016 | Main Short | This item is located on the library ground floor | 24/07/2019 | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 26/08/2016 | Text Book Centre | 1940.00 | 28748/16 | 28748/16 | 26 | 6 | HF5415. .K636 2013. | MOOL16081135 | 20/06/2022 | 27/05/2022 | 1940.00 | 26/08/2016 | Main Short | This item is located on the library ground floor |