International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw Hill, c1997.Edition: 2nd edDescription: xvi, 439 p. : ill. ; 24 cmISBN: - 0256218943
- International & global marketing [Cover title]
- 658.8/48 21
- HF1416 .I54 1997
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF1416 .I54 1997 (Browse shelf(Opens below)) | 14838/08 | Available | Z00009745 |
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| HF1416 .H65 2014 Global marketing : | HF1416 .H65 2014 Global marketing : | HF1416 .H65 2014 Global marketing : | HF1416 .I54 1997 International and global marketing : | HF1416 .J63 2003 Global marketing : | HF1416 .J63 2003 Global marketing : | HF1416 .J63 2003 Global marketing : |
Includes bibliographical references.
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