Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.
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TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2003.Description: xviii, 206 p. ; 24 cmISBN: - 0471268674
- 658.8 21
- HF5415 .K63127 2003
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415 .K63127 2003 (Browse shelf(Opens below)) | 5348/04 | Available | KCA005457 |
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| HF5415 .K6312 1991 Strategic marketing for nonprofit organizations / | HF5415 .K6312 1996 Strategic marketing for nonprofit organizations / | HF5415 .K6312 2003 Strategic marketing for nonprofit organizations / | HF5415 .K63127 2003 Marketing insights from A to Z : | HF5415 .K636 2001 Principles of marketing / | HF5415 .K636 2001 Principles of marketing / | HF5415 .K636 2008 Principles of marketing / |
Includes bibliographical references (p. 189-193) and index.
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