Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c1998.Edition: 2nd edDescription: xxxvi, 615 p. : ill. (some col.), col. maps ; 29 cmISBN: - 0256218978
- Marketing principles and perspectives
- 658.8 21
- HF5415.1 .B4155 1998
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.1 .B4155 1998 (Browse shelf(Opens below)) | 15851/08 | Available | Z00010776 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415 .W5476 1995 The fundamentals and practice of marketing / | HF5415 .W55 1991 New directions in marketing : | HF 5415 .Z54 2001 Marketing : | HF5415.1 .B4155 1998 Marketing principles & perspectives / | HF5415.1 .S24 1998 Strategic marketing for success in retailing / | HF5415.1 .T45 2002 Will & vision : | HF5415.12.A35 M374 2018 Marketing management in Africa / |
Includes bibliographical references (p. 573-589) and indexes.
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