Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
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TextPublication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN: - 9781412987240
- 659.1072 23
- HF5814 .U78 2012
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5814 .U78 2012 (Browse shelf(Opens below)) | 27800/15 | Available | MOOL15030459 |
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Includes bibliographical references and index.
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