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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN:
  • 9781412987240
Subject(s): DDC classification:
  • 659.1072 23
LOC classification:
  • HF5814 .U78 2012
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5814 .U78 2012 (Browse shelf(Opens below)) 27800/15 Available MOOL15030459

Includes bibliographical references and index.

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