Customer behaviour : consequences for global marketing and advertising / Marieke de Mooij.
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TextPublication details: Los Angeles : SAGE, c2011.Description: xv, 403 p. : ill. ; 25 cmISBN: - 9781412979900
- HF5415.33 .M33 2011
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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KCA Kitengela Campus Library | Non-fiction | HF5415.33 .M33 2011 (Browse shelf(Opens below)) | 28465/16 | Available | KIT16030470 |
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| HF5415.32 .E274 2013 Consumer behaviour : | HF5415.32 .E53 2006 Consumer behavior / | HF5415.32 .S6 2015 Consumer behaviour : | HF5415.33 .M33 2011 Customer behaviour : | HF5415.5 .D93 2002 The CRM handbook : | HF5415.5 .D93 2002 The CRM handbook : | HF5415.55 .B375 2010 Relationship marketing : |
Includes bibliographical references and index.
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