Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp.
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TextPublication details: London : Palgrave Macmillan, 2017.Description: xxiv, 319 pages : illustrations ; 22 cmISBN: - 9781349949939
- HD69.B7 S74 2017
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD69.B7 S74 2017 (Browse shelf(Opens below)) | 29998/19 | Available | MOOL19080007 |
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| HD69.B7 P36 2004 Building brands in the Indian market / | HD69.B7 P36 2004 Building brands in the Indian market / | HD69.B7 S733 2000 Branding yourself : | HD69.B7 S74 2017 Global brand strategy : | HD69.B7 W73 2005 ProfitBrand : | HD69.B7 W73 2005 ProfitBrand : | HD69.C6 H70 1997 Start and run a successful independent consulting business / |
Includes bibliographical references and index.
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