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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Prentice-Hall, c2004.Edition: 2nd edDescription: xxvii, 538 p. : col. ill. ; 28 cmISBN:
  • 8120324501
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5415.123 .C58 2004
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library ground floor Non-fiction HF5415.123 .C58 2004 (Browse shelf(Opens below)) 11796/07 Available Z00003897
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.123 .C58 2004 (Browse shelf(Opens below)) 12262/07 Available Z00004298
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library ground floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415 .S24 1997 Marketing simplified / HF5415.12.S75 .M38 2003 Marketing research / HF5415.12.S75 M38 2008 Marketing success stories / HF5415.123 .C58 2004 Integrated advertising, promotion, and marketing communications / HF5415.123 .S24 2019 CAMS Level 2 : principles of marketing and communication study text / HF5415.13 .K64 2000 Marketing management : HF5415.13 .K64 2003 Marketing management /

Includes bibliographical references and index.

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