Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
Material type:
TextPublication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002.Description: xxviii, 336 p. : ill. ; 24 cmISBN: - 0130650757
- Subtitle on cover: Strategies for reaching the new hybrid consumer
- HF5415.1265 .W558 2002
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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KCA Kisumu Campus | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 15750/08 | Available | Z00010686 | ||
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Main Long
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KCA Kitengela Campus Library | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 16023/08 | Available | Z00010996 | ||
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Main Long
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KCA Kitengela Campus Library | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 7199/05 | Available | KCA002181 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 11556/07 | Available | Z00003429 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 7978/05 | Available | KCA002182 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.1265 .S46 2008 A text book of virtual marketing / | HF5415.1265 .S534 2004 Internet marketing : | HF5415.1265 .W558 2002 Convergence marketing : | HF5415.1265 .W558 2002 Convergence marketing : | HF 5415.129 .B68 1992 Strategic Marketing Channel Management / | HF 5415.129 .B68 1992 Strategic Marketing Channel Management / | HF 5415.129 .B68 1992 Strategic Marketing Channel Management / |
Includes bibliographic references and index.
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