Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxxi, 592 p. ; col. ill. ; 29 cmISBN: - 8129700638
- Advertising : principles and practice
- 659.1 22
- HF5823 .W455 2003
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| Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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KCA Kisumu Campus | HF5823 .W455 2003 (Browse shelf(Opens below)) | 1073/05 | Available | Z00033049 |
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| HF5823 .B387 2004 Advertising and promotion : | HF 5823 .M6 1989 Advertising Management : concepts and cases / | HF5823 .V28 1999 Advertising principles : | HF5823 .W455 2003 Advertising : | HF5825 .H44 2003 Power sales writing / | HF5827.95 .R67 2001 The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / | HF54.56 .B63 2006 Business information systems : |
Includes bibliographical references (p. 575-580) and index.
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