Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2011.Edition: 13th edDescription: xl, 774 p. : col. ill ; 28 cmISBN: - 9780071220606
- 0071220607
- 659.1 22
- HF5821 .B62 2011
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5821 .B62 2011 (Browse shelf(Opens below)) | 22591/11 | Available | Z00045387 |
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Includes bibliographical references and index.
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