Basic marketing : a marketing strategic approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
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TextPublication details: Boston : McGraw-Hill/Irwin, c2009.Edition: 17th edDescription: xxxvii (various pagings) : col. ill. ; 29 cmISBN: - 9780071281041
- 658.8 22
- HF5415.13 .M369 2009
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
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Town Campus Library | Non-fiction | HF5415.13 .M369 2009 (Browse shelf(Opens below)) | 22593/11 | Available | Z00045378 |
Browsing Town Campus Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.13 .L5883 2011 Services marketing : | HF5415.13 .M352324 2005 Marketing management : | HF5415.13 .M352324 2005 Marketing management : | HF5415.13 .M369 2009 Basic marketing : | HF5415.13 .P3242 Principles of Services Marketing | HF5415.13 .P336 2002 Strategic marketing management : | HF5415.13 .S667 2009 Supply chain management : |
Includes bibliographical references and indexes.
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