Marketing : concepts and strategies / William M. Pride & Ferrell, O. C.
Material type:
TextPublication details: New Delhi : Biztantra, 2003.Edition: 12th edDescription: xxxi, 750 p. : ill. ; 27 cmISBN: - 8177225200
- 658.8 22
- HF5415 .M658 2003
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415 .M658 2003 (Browse shelf(Opens below)) | 7358/05 | Available | KCA005448 |
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| HF5415 .M378 2006 Essentials of marketing : | HF5415 .M38 2010 Marketing management : | HF5415 .M382 2012 Marketing essentials / | HF5415 .M658 2003 Marketing : | HF5415 M67 1993 Elements of marketing / | HF5415 .N39 2008 Fundamentals of marketing / | HF5415 .P2342 2004 Introduction to marketing : |
Includes bibliographical references and index.
Introductory marketing textbook.
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