The KCAU Library

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41.
The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / Frank Delano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF6161.B4 D45 1999, ...
42.
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .S3636 1995.
43.
Advertising : an IMC perspective / S.N. Murthy, U. Bhojanna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, 2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .M8 2007.
44.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education, 1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .A13 1996.
45.
Advertising and personal selling / Neeru Kapoor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pinanacle, 2009
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5823 .K27 2009, ...
46.
Social advertisements : an analysis / Anjali Pahad, Anvita Upadhyay. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Serials Publications, 2009
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5813.I4 P34 2009.
47.
Public relations kit for dummies / by Eric Yaverbaum & Bob Bly. by Series: --For dummies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley Publishing, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD59 .Y39 2001.
48.
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley & Sons, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HM263 .O5925 1997.
49.
Go Google : 20 ways to reach more customers and build revenue with Google business tools / Greg Holden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD30.37 .H648 2008.
50.
Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HD69.B7 N33 2007, ...
51.
Guerrilla marketing in 30days : a 30day tactical plan to maximize profits and increase customers / Jay Conrad Levinson and Al Lautenslager. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada : Entreprenuer press, 2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .L4766 2005.
52.
Electronic job search revolution : win with the new technology that's reshaping today's job market / Joyce Lain Kennedy and Thomas J. Morrow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, 1994
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5382.7 .K457 1994.
53.
Electronic job search revolution : win with the new technology that's reshaping today's job market / Joyce Lain Kennedy and Thomas J. Morrow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, 1994
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5382 .K457 1994.
54.
New media marketing : re-inventing new avenues / edited by A. Shameem by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, 2009
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: P96 .S43 2009.
55.
Handbook of research on international advertising / edited by Shintaro Okazaki.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cheltenham : Edward Elgar, 2012
SpringerLink ebooks - Business and Economics (2013)
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5814 .H36 2012.
56.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5814 .U78 2012.
57.
58.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: Fourth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2014
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.127 .M66 2014.
59.
Advertising and promotion / Chris Hackley, Amy Hackley. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2015
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.123 .H28 2015.
60.
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5823 .T273 2004.
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