The KCAU Library

Refine your search

Your search returned 2946 results.

Sort
Results
501.
Divide and conquer : target your customers through market segmentation / Harry Webber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.127 .W4 1998.
502.
Industrial marketing strategy / Frederick E. Webster, Jr. by Series: Ronald series on marketing management
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1984
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415 .W358 1984, ... Martin Oduor-Otieno Library (4)Call number: HF5415 .W358 1984, ...
503.
Be a recruiting superstar : the fast track to network marketing millions / Mary Christensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2008
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.126 .C48784 2008. Martin Oduor-Otieno Library (2)Call number: HF5415.126 .C48784 2008, ...
504.
Managing product families / Susan Walsh Sanderson, Mustafa Uzumeri. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin/McGraw-Hill, c1997
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.15 .S25 1997. Martin Oduor-Otieno Library (1)Call number: HF5415.15 .S248 1997.
505.
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Addison-Wesley, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.2 .L3883 1997. Martin Oduor-Otieno Library (1)Call number: HF5415.2 .L3883 1998.
506.
Consumers / Eric Arnould, Linda Price, George Zinkhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Higher Education, c2002
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.32 .A76 2002, ... KCA Kitengela Campus Library (1)Call number: HF5415.32 .A76 2002. Martin Oduor-Otieno Library (4)Call number: HF5415.32 .A76 2002, ...
507.
Basic marketing : A global-managerial approach / Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .M369 2008.
508.
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women / Bernice Kanner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .K36 2004. Martin Oduor-Otieno Library (2)Call number: HF5415.32 .K36 2004, ...
509.
How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships / David P. Snyder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5438.25 .S646 2001. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .S646 2001, ...
510.
Secret service : hidden systems that deliver unforgettable customer service / John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2003
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.5 .D558 2003. Martin Oduor-Otieno Library (2)Call number: HF5415.5 .D558 2003, ...
511.
Care packages for your customers : an idea a week to enhance customer service / Barbara A. Glanz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.5 .G548 2007, ... Martin Oduor-Otieno Library (3)Call number: HF5415.5 .G548 2007, ...
512.
Economics / Paul A. Samuelson, William D. Nordhaus. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1985
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HB171.5 .S25 1985. Martin Oduor-Otieno Library (2)Call number: HB171.5 .S25 1985, ...
513.
Retail management / Ron Hasty, James Reardon. by Series: The McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : The McGraw-Hill Companies, c1997
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5429 .H329 1997.
514.
Retailing : principles and practices / Warren G. Meyer, Peter G. Haines, E. Edward Harris. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Gregg Division, McGraw-Hill, c1982
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5429 .R52 1981, ... Martin Oduor-Otieno Library (2)Call number: HF5429 .R52 1981, ... Not available: KCA Kisumu Campus: Withdrawn (1).
515.
Selling results! : the innovative system for maximizing sales by helping your customers achieve their business goals / Bill Stinnett. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5438.25 .S747 2007. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .S747 2007, ...
516.
The sales success handbook : 20 lessons to open and close sales now / Linda Richardson. by Series: McGraw-Hill professional education
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2003
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5438.25 .R513 2006.
517.
Retail marketing : for employees, managers, and entrepreneurs / Warren G. Meyer ... [et al.]. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Gregg Division, McGraw-Hill, c1988
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5429 .R52 1988. Martin Oduor-Otieno Library (2)Call number: HF5429 .R52 1988, ...
518.
Questions that sell : the powerful process for discovering what your customer really wants / Paul Cherry. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New York : AMACOM, c2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5438.25 .C485 2006. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .C485 2006, ...
519.
M-commerce crash course : the technology and business of next generation Internet services / P.J. Louis. by Series: McGraw-Hill telecom portable consultant | McGraw-Hill telecommunications
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5548.32 .L68 2001. Martin Oduor-Otieno Library (1)Call number: HF5548.32 .L68 2001.
520.
eBay the smart way : selling, buying, and profiting on the Webʼs #1 auction site / Joseph T. Sinclair. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5478 .S48 2001. Martin Oduor-Otieno Library (2)Call number: HF5478 .S48 2001, ...
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

More Links