Marketing : concepts and strategies / William M. Pride & Ferrell, O. C.

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Material type: Text

TextPublication details: New Delhi : Biztantra, 2003.Edition: 12th edDescription: xxxi, 750 p. : ill. ; 27 cmISBN:

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Summary: Introductory marketing textbook.

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415 .M658 2003 (Browse shelf(Opens below))	7358/05	Available		KCA005448

Includes bibliographical references and index.

Introductory marketing textbook.

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