Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice.

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Material type: Text

TextPublication details: Chichester : Wiley, c2000.Description: xiv, 306 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.32 .H633 2000 (Browse shelf(Opens below))	7372/05	Available		KCA001823

Includes bibliographical references and index.

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