Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5814 .U78 2012 (Browse shelf(Opens below))	27800/15	Available		MOOL15030459

Includes bibliographical references and index.

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