Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar.
Material type:
TextPublication details: New Delhi : Excel Books, c2009.Edition: 1st edDescription: vii, 365 p. : ill. ; 24 cmISBN: - 9788174467201
- 338.10954 22
- HF 5415 .V45 2009
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF 5415 .V45 2009 (Browse shelf(Opens below)) | 20732/10 | Available | Z00039034 |
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| HF 5415 .S579 2007 Retail marketing / | HF5415 .S68 2008 Applied marketing / | HF5415 .S68 2008 Applied marketing / | HF 5415 .V45 2009 Marketing to rural consumers : | HF5415 .W358 1984 Industrial marketing strategy / | HF5415 .W358 1984 Industrial marketing strategy / | HF5415 .W54733 1979 Marketing for accountants and managers / |
Includes statistical tables.
Includes bibliographical references.
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
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