Handbook of research on international advertising / edited by Shintaro Okazaki.
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TextPublication details: Cheltenham : Edward Elgar, 2012.Description: xxiii, 543 p. : ill. ; 24 cmISBN: - 9781848448582
- 9781783476015
- HF5814 .H36 2012
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5814 .H36 2012 (Browse shelf(Opens below)) | 27755/15 | Available | MOOL15030392 |
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Includes bibliographical references and index.
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