The KCAU Library

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21.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J : Prentice Hall, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M29 1999.
22.
Marketing research / G. C. Beri by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2008
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.2 .B4 2008., ...
23.
Marketing research : methodoligical foundations / Jr Churchill, Gilbert A. & Lacobucci, Dawn by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South western, Cengage learning, 2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .C5 2005.
24.
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lexington, Mass : Lexington Books, c1986
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .F28 1986.
25.
Basic marketing research / Gilbert A. Churchill, Jr. by Series: The Dryden Press series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1996
Other title:
  • Marketing research
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .C49 1996.
26.
Marketing research : a south Asian perspsctive / Jr Churchill, Gilbert A., Lacobucci, Dawn & Israel, D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage learning, 2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .C5 2009. Martin Oduor-Otieno Library (2)Call number: HF5415.2 .C5 2009, ...
27.
The marketing research process / Len Tiu Wright and Margaret Crimp. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .W75 2000.
28.
Marketing research : a problem solving approach / Sudman Seymour & Blair Edward by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, 1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .S94 1998.
29.
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .K86 1999.
30.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education, 2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M29 2004. Items available for reference: KCA Kisumu Campus: Not for loan (1)Call number: REF HF5415.2 .M29 2004.
31.
The marketing research guide / Robert E. Stevens ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books Private Limited, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M35585 2004.
32.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Prentice Hall, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M29 2000.
33.
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5415.1 .B4155 2007. KCA Kitengela Campus Library (2)Call number: HF 5415.1 .B4155 2007, ... Martin Oduor-Otieno Library (4)Call number: HF 5415.1 .B4155 2007, ...
34.
Modern Marketing Research / S. G. Patil, P. V. Kulkarni, Homai, Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay : Himalaya publishing House, 1983
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .P74 1983.
35.
Marketing research / Jan Wiid & Colin Diggines. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lansdowne : Juta, 2013
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .W55 2013.
36.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .H258 2000.
37.
Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: London : SAGE, 2013
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .B453 2013.
38.
Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. by
Edition: First edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Mcmillan, 2012
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .V36 2012.
39.
Handbook of research on international advertising / edited by Shintaro Okazaki.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cheltenham : Edward Elgar, 2012
SpringerLink ebooks - Business and Economics (2013)
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5814 .H36 2012.
40.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5814 .U78 2012.
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