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Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar.

Contributor(s): Material type: TextTextPublication details: New Delhi : Excel Books, c2009.Edition: 1st edDescription: vii, 365 p. : ill. ; 24 cmISBN:
  • 9788174467201
Subject(s): DDC classification:
  • 338.10954 22
LOC classification:
  • HF 5415 .V45 2009
Summary: Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF 5415 .V45 2009 (Browse shelf(Opens below)) 20732/10 Available Z00039034

Includes statistical tables.

Includes bibliographical references.

Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

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